Video Translation

We have integrated AI-powered sign language interpretation into our HSBC promotional video. When the video plays, a virtual sign language interpreter appears automatically in the bottom-right corner. The interpreter’s movements are precisely synchronised with the on-screen footage, narration, and sound effects.

This allows Deaf and hard-of-hearing viewers to watch the original video while receiving the full message through sign language. They can enjoy a complete and accessible viewing experience without any extra setup. The feature is ready to use as soon as the video starts.

This thoughtful design uses technology to break down communication barriers. It reflects the brand’s commitment to inclusive services and ensures that every brand story can reach a wider audience.